SamanthaortizBlog

Chapter 1.      A meaningful job and career full of success is what most individuals strive for; with many job opportunities, some may find themselves struggling in the workforce and with their own goals. "What C olor Is Your Parachute" by Richard N. Bolles is a guide to help those discover certain habits they should obtain to find happiness and feel self-accomplished.      The workforce is full of constant changes for example AI is a rising industry and people have assumed that the use of robots will eliminate jobs. But instead, it is believed that AI will open up job opportunities for many different industries. Therefore, instead of being opposed to rising changes in industries, there should be some openness to what opportunities could be opened. Although the unemployment rate is currently standing at 3.8% compared to 13.2% in 2020 (Civilian Unemployment Rate, 2019) there are still complications for some.  They may have a great skill set or have a degree but are still unabl

     Digital advertising refers to marketing that is done through online channels to promote your brand and service. Digital advertisement is a growing industry as most consumers are spending more time on their devices. This has allowed businesses to connect with consumers wherever they go and it is much more effective than older advertisement methods.      Advantages of using digital advertising include: -      New way to reach consumers. -      Much more customizable. -     It is much quicker to create than traditional approaches. -     Is more economical.  -      Real-time  margins available.     Amazon ads make it easier for businesses to advertise digitally by offering resources to create more awareness and reach consumers. The resources offered are audio/video ads, custom advertising, cost-per-click ads for sponsored brands/stores, and a store set. Cost-per-click (CPC) refers to the advertiser paying for the amount of consumer interaction their advertisement receives. According t

    Terms of service also known as TOS refer to rules online users must comply with to use online platforms and services. TOS agreements are often found when users create new accounts on social media platforms (including Google), cellphone apps (like App Store), and online banks. Since these agreements can be found almost everywhere, the importance of understanding what users are agreeing to should be apparent.  According to the article "Fully informed consent must be respected, especially in the age of AI," it states that 90% of users do not read the TOS agreement. M any individuals find themselves becoming banned for not complying with the rules.  The purpose of a TOS agreement is to inform users on how their data is used and there have been cases where a user's data has been shared with third parties and or can be resold.      Due to the increased use of AI and cyber security attacks, users must be aware of what they are agreeing to in order to understand if agreements

     Many of us including myself have been in classrooms where we are constantly learning so much new information that by the end of the class there was little to no understanding of the material. During my primary education up until my freshman year of college, I struggled with many learning obstacles. The general studies of math, English, and science were my least favorite and I had the hardest time trying to retain information. But I always found myself excelling in art, cooking, and nontraditional courses. Perhaps because I was good at it without really trying; I was much more open to learning these courses.       According to the INC article "New Cognitive Research Shows Gaining Knowledge and Achieving Mastery Come Down to the Rule of 7" by Jeff Haden, any student can learn any subject if they put in the effort and study consistently. My initial ability for math was really low, and I found myself continuously attempting to study the subject in order to pass. Although I w

    Personal branding is the process of identifying and promoting your personal values. It entails showcasing your distinct skills, experiences, and qualities to best represent yourself. Social media users must be aware of how they promote themselves because what they post reflects on them. This is so important because if you are promoting yourself in a way that you do not want to be seen as it will impact you.      Forbes and the Harvard Business Review have plenty of great tips to get started but I found some to be more important than others which were: 1. Have consistent social media platforms that you are okay with showing to employers.  2. Be yourself and showcase what you value. 3. Add value to your target markets and engage with them within your post. 4. Create connections; and be open to networking.  Although not all employers conduct social media background checks, you may come across ones that do.  Individuals should arrange their social media profiles to represent themselves