Week 8-MKTG 3347 - Amazon Ads



    Digital advertising refers to marketing that is done through online channels to promote your brand and service. Digital advertisement is a growing industry as most consumers are spending more time on their devices. This has allowed businesses to connect with consumers wherever they go and it is much more effective than older advertisement methods. 

    Advantages of using digital advertising include:
-     New way to reach consumers.
-     Much more customizable.
-     It is much quicker to create than traditional approaches.
-     Is more economical. 
-     Real-time margins available.

    Amazon ads make it easier for businesses to advertise digitally by offering resources to create more awareness and reach consumers. The resources offered are audio/video ads, custom advertising, cost-per-click ads for sponsored brands/stores, and a store set. Cost-per-click (CPC) refers to the advertiser paying for the amount of consumer interaction their advertisement receives. According to the Statista article "Number of Amazon Prime users in the United States from 2017 to 2022 with a forecast for 2023 and 2024," it states that in 2024 Amazon Prime had 180.1 million users. Amazon is incredibly known worldwide and is constantly used; businesses that use Amazon Ads will have more success than advertising on another platform. Amazon ads also allow an individual to see their margins and it is much easier as it is all done via Amazon.




https://www.statista.com/statistics/504687/number-of-amazon-prime-subscription-households-usa/

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