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Showing posts from September, 2023

Week 4: MKTG 3347 - AI impact on Art

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        AI art is rapidly evolving and changing the art industry. There are many programs that use a text to image method in order to create images. Therefore, almost anyone can create art and it will help individuals who have a difficult time creating unique ideas as their thoughts can be generated within seconds.  I believe this is a great idea for businesses that can not afford to employ an artist or graphic designer. Due to AI art being so easy to create there has been an uprise in the new market. You can find AI art being sold on Etsy, Amazon, and AI ArtShop. Although AI can generate almost anything it will most likely never be perfect, and perhaps the market will not survive as most things will start to be repeated. Traditional art is still much more unique and perhaps it may take much longer individuals get to experience the creativity of an artist. AI art  can also negatively impact real artists by devaluing their creations and this is because of how AI is so quick to learn. In

Week 3: MKTG 3347 - The Impact of Visuals & digital editing

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       Visual communication is defined as the practice of using visual elements to get a message across; using communication design and or graphic design to evoke some emotion.      Visuals have a strong influence on every aspect of life; due to the process of visual stimulation, it is proven that images cause strong emotions. That is why businesses or individuals who use images on their social media platforms are much more likely to successfully engage with other users. In some cases adding a basic visual is not intriguing enough to cause the user to want to learn more about a post. The image above is an example of a captivating visual; it draws your attention quickly and makes you wonder what is the story behind it. The goal for the majority of professional accounts is to cause this emotion to expose themselves to many users. By becoming a good visual communicator it will help improve information retention and communication effectiveness. Some examples of visual communication would

Week 2 - MKTG 3347 - A Not So Toxic Platform?

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  Social media has very different opinions some users believe that the app is a great way to connect with relatives, see their favorite celebrities in a different light, and become exposed to new trends. Others believe that social media is very toxic as it may affect a user's mental health, create unhealthy patterns in the user's life, and the possibility of their images being leaked and used for the wrong things. Social media platforms used to be a great way to express yourself. Unfortunately, social media has drastically changed, and cancel culture has become so apparent. There also has been an extreme rise in the misuse of AI; some users have discovered that their posts were being used and altered. Other users have found themselves being shamed and constantly bullied for whatever they posted.  So the big question... Why do we continue to use social media? Besides all the toxicity; social media platforms can be fun and many users want to be involved.  Last year I found myself

Week 1- MKTG 3347 - Social Media Marketing

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      Social media has become very influential in every aspect of life as many users have found themselves on platforms like Facebook, Instagram, Snapchat, and Pinterest. Now all of these platforms offer the opportunity to list ads. Ads are essential for businesses as they are one way to quickly grab a viewer's attention; the more views the ad receives the more revenue can be attained. Social media is constantly growing and it is becoming a very popular way to market a business.       Small business owners and freelancers benefit from social media by being able to expose themselves to different target markets. At my own workplace; Instagram has been the main source of marketing and the majority of our customers have found us through it. Using social media as just one source of marketing is not beneficial; this is due to limiting your brand's potential. But for a small business, it is incredibly beneficial as it provides professional accounts with basic analytics and direct comm